Marketing to Millenials and Gen z (even if you feel old af)
Are you trying to attract a millennial and/or Gen Z client and have no idea how to connect with them? Are you facing a sea of other business owners, all vying for the same booking? You aren't alone.
This workshop is all about instruction over inspiration. There is no fluff here. It's all hard-core tips and tricks to make you the best in your field.
I know what you are dealing with. I'm an entrepreneur who faces down a storm of 1,000 wedding photographers daily. How do I manage to book a massive amount of brides annually (plus countless other clients), when other photographers get five? How do I stand out enough to have clients book me on the spot after one email, without even a phone call or meeting? This happens about 80 per cent of the time for me. My company has grown from one photographer, to nine, across all of Western Canada, all because I know how to market to this media-savvy age-group. We are one of the largest, if not the the biggest wedding photography company in Western Canada.
Are you looking to make well into six or seven-figures annually as a business owner? Yes? Good! I will show you how. This workshop is for all types of business owners. If you own a brick and mortar store that is trying to attract a client, to a restaurant, a fashion boutique or anyone in the baby or wedding industry...this is the workshop for you. If you own any type of business that wants clients aged 22-37, you need to be here. This course is more than just appealing to the 22-plus crowd; I will teach you how to position yourself to be the front-runner in your industry when Gen Z becomes your target-market.
This isn't some namby-pamby marketing course where someone tells you to choose three words to describe your business, or how to beat the Facebook algorithm, or how to post in Instagram "with intention." A million people have been teaching that information. It's old news, and honestly, it won't help you.
This course will teach you extensively about how millennials follow, book and spend their money on products, services and experiences. I will teach you about content strategy that guides you through how to showcase your lifestyle, rather than push a product. Hint: the Kardashians are experts at this.
You will learn how to leverage the market for potential clients that aren't even thinking about your product yet (Gen Z), but they will eventually. This is essential in getting ahead of your competition.
I will give you information on how to access millennials marketers to work for you for 10 hours a week, for only $70 a month. These social media savvy marketers are the perfect match for your business, at a low cost.
You will go away with hard-core information on how to beat your competition to become the stand-out business in your area. When everyone else is fighting over low-budget clients on social media, you'll be the one cashing in.
We will feature a panel of experts....millennials and Gen Z themselves, to talk about, and answer your hardcore questions on how they interact on social media, buy and become a money-making referral system if they love your brand. You can ask them all your tough questions, and they will give honest answers.
My background is as a television news anchor and newspaper editor that turned wedding photographer nine years ago. I'm also a former marketing and communications expert, working both in Canada and Australia. Above all else, I'm a 40-year-old that is marketing to a millennial crowd, and growing my company year after year.